Social Media is any online platform where people connect with each other, have conversations and develop relationships. Social Media Marketing is when you leverage those connections by educating people about your products or services in hopes that they learn to know, like and trust you so they feel comfortable doing business with you online.

To be successful with Social Media Marketing your first goal is not the sale. That must come later after the relationship is built. While traditional forms of marketing focus more on persuading or convincing your prospects to buy, the focus of social media marketing is different. The relationship must always come first.

Social media has turned the web upside down in the last few years and has the power to literally make or break your online marketing campaign. Done well a social media campaign can result in increased brand exposure, thousands of new website visitors and natural links to improve those all important search engine rankings.

• Marketing: A business function which exists to drive sales, by matching (sometimes generating) consumer need to company solutions, i.e. promotion that makes consumers aware of features and benefits, a product that fulfills a purpose, a price that the consumer is willing to pay, and a place where the solution can be obtained.

• Media: The plural of medium, a container or channel used to deliver content to individuals.

• Social: More accurately, socializing - interaction between individuals. Call and response, idea and feedback.

Starting a business or building an existing business can be a difficult task. The one thing that is most important to becoming successful is advertising. A method of marketing that uses tools like email, word of mouth, niche marketing and viral marketing to increase web presence for the product or service being advertised.

Is there any difference between social media and social networking sites? There is quite a difference in the terminology social media and social networking. Although many people employ both these terms interchangeably, you can isolate them as well as the websites that epitomize one or the other successfully.

Social Media Marketing also known as SMM is the use of a social network as an advertising tool to promote your product or service. By using online communities, blogs, wikis or other interactive internet media for marketing it is possible to reach a lot of people without spending a lot of money.

SMM is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic. If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.

Online marketing is a powerful and more effective medium to market your products and services than the traditional ad campaigns. Moreover, with the increasing population of net-savvy individuals, the web offers a large audience base. Also, it is a cost effective option by which you can reduce a chunk of your marketing costs.


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